~ klb komaki · ev mobility
75%
CAC reduction
₹1Cr a month to ₹25L. Same sales.
Funnels rebuilt. Always-on UGC. SEO restructured. Creative tested weekly. 2.4× revenue on a quarter of the spend.
→
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Un-herd
Built per brief.
Not per playbook.
A freelance studio. Seven pillars. The team that pitches the work runs it.
~ the problem
The agency model is quietly broken.
Senior thinking gets sold. Junior execution gets delivered. The strategist on the pitch is not the operator on the work.
Specialists are hired anyway. Then called in-house.
Un-herd is shaped differently. Small at the core. Wide at the edges. The core owns the brief. The edges flex around it.
what stays constant
The core never moves.
Founders run every brief. Reporting belongs to you. The pod is sized to the work, not the staff. Senior is the only seniority.
what changes per brief
Everything else is assembled.
Specialists. Channels. Tools. Timeline. The brief decides the shape of the team. Not the org chart.
Not a building. A brief. Answered by the people best suited to answer it.
~ the un-herd model
~ selected work
Work that moved the number.
Five briefs. Five verticals. The throughline is accountability, not category. Founders ran every one. The pod assembled per brief.
~ leverage edu · b2c edtech
100×
Traffic growth
Content built for decisions. Not just algorithms.
SME-led, SEO-precise content engine. Buyer questions answered at every funnel stage. Built to compound. Not to publish.
→
~ nice telemed · healthtech
100+
Institutions onboarded
Trust infrastructure before demand.
A flagship MOU with Sharda University. WATI-driven WhatsApp nurturing. A distribution layer for a category that had none.
→
~ d2c marketplaces · ops
4
Platforms run in parallel
Amazon, Flipkart, Shopify, eBay. One pod.
Listings, ad strategy, conversion funnels rebuilt natively per platform. The algorithms reward specificity. A single approach kills performance.
→
~ klb komaki dms · supply-chain integrity
0
Fraud incidents · post-launch
Counterfeit dealers, engineered out.
A Dealer Management System built from scratch. Dual-app architecture linking chassis, motor, invoice, and dealer identity to one source of truth. Factory-to-buyer traceability. Supply-chain integrity end to end.
~ what we do
Seven pillars. One pod per brief.
Each pillar is run by an operator who has lived inside it. The brief decides which pillars convene. The pod is sized to the work, not the bench.
01
~ pillar one
HootHoot · Digital Enterprise
"Growth isn't one department. We run it as one system."
The full digital engine. Paid, brand, SEO, content, creators, marketplaces, CRM, retention, analytics. One pod runs the whole stack. No vendor handoffs. No reporting gaps.
Paid / SEO / Content / UGC / CRM / Retention / Marketplaces / Analytics
Founder-led. Run end to end by Astha, Shubham, and Tanisha.
Visit HootHoot
02
~ pillar two
ATL · BTL · TTL
"The internet is loud. Sometimes a billboard isn't."
OOH, print, TV, radio, on-ground activations, retail visibility, mall and metro branding, RWA, exhibitions. Briefed, owned, delivered end to end. The channels most agencies outsource quietly. We don't.
OOH · Hoardings / Print / TV · Radio / DMRC / Bus · Auto / Mall · Retail / RWA / OTT
Run by Vivek. Fifteen years in outdoor and on-ground. Campaigns shipped for Suzuki, Adani, Skipper, Ola, Rapido, inDriver, and across DMRC, railway stations, malls, and RWAs.
03
~ pillar three
Engineering & Automation
"Marketing drives traffic. We also build the place it arrives at. And the systems behind it."
Marketing sites, e-commerce, dashboards, mobile apps. Inbound and outbound systems built on top. And the layer most studios won't touch: automations across operations, logistics, and supply-chain pipelines. Where context demands it, we embed on-site until the system makes sense.
Web · Mobile / E-Commerce / Dashboards / Inbound · Outbound / CRM Auto / Ops · Logistics / Supply Chain / AI Agents
Founder-led. Shubham on architecture and systems. Astha on product and dealer-facing flow. The KLB Komaki DMS, shipped from scratch, is the case study.
04
~ pillar four
Influencer
"Cast for relevance. Not for reach."
Creator partnerships built around fit, not follower count. Performance-tiered amplification. Structured briefs. Always-on UGC loops. 200 views to 20,000+ on this framework. Now standard across every engagement.
Creators / UGC / Always-on / Performance Tiers / Distribution
Run by Akshat Jain. A creator himself, Bain alum. Sits on both sides of the brief and builds the playbook from inside the creator economy.
05
~ pillar five
Talent
"A personal brand is a business. We run it like one."
Representation for creators and personal brands. Roadmap, positioning, deal flow, sponsorships, IP, longevity. Built for talent who treat their audience as an asset. Not a vanity metric.
Creator Mgmt / Personal Brand / Deals / Sponsorships / IP / Roadmap
Run by Astha Singh. Operator of record on every personal-brand engagement under the studio.
06
~ pillar six
AR · VR · CGI
"Every agency claims an AI offering. We build the experiences."
AR, VR, CGI, immersive content. Briefs that escape the flat screen. For launches, retail, events, and content.
AR / VR / CGI / Filters / WebAR / Immersive
Run by Aditya Aggarwal. A decade-plus building creative tech. Work shipped for Oreo, Netflix, Flipkart, PUBG, Bobbi Brown, Raymond, Park Avenue, Accenture, AIA, and Magrabi.
07
~ pillar seven
Experiential
"The room is the medium. Get the room right and the brief lands."
Sales kick-offs, dealer meets, leadership meets, factory inaugurations, R&R nights, product launches, anniversaries, conferences, stall activations. Event-based marketing run end to end. Concept, stage, production, gifting, capture.
Kick-offs / Dealer Meets / Launches / R&R / Anniversaries / Conferences / Stalls / Gifting
Run by Vivek's events bench. Recent work for Exotel, Eicher, Microtek, Sharp, Wipro, Kansai Nerolac, Pilot, Redcliffe Labs, and Apollo 24/7.
~ how we are built
Small at the core. Wide at the edges.
The founders pitch and run the work. The pillar leads own delivery within their craft. The bench is convened per brief. No permanent payroll. No padding.
-
01
The founders
Astha Singh, Shubham Khanna, Tanisha Verma. The accountable layer. Same hands on the pitch. Same hands on the work.
-
02
The pillar leads
Vivek on OOH, on-ground, and events. Aditya Aggarwal on AR, VR, and CGI. Akshat Jain on influencer marketing. Operators who run their own discipline.
-
03
The bench
Developers, AR engineers, performance buyers, copywriters, editors, OOH placement teams, on-ground crews, event producers. Verified. Gig-based. Convened by need.
~ the flow
Five phases. One path.
The shape stays constant. The team that arrives at the end of it doesn't.
01
Inquiry
Brief arrives. Founders meet.
02
Discovery
Pre-mortem on the real problem.
03
Ideation
Three routes scoped. Strongest pitched.
04
Assembly
POCs scoped. Specialists mapped. Budget aligned.
05
Kickoff
Client meets the pod. Work ships.
~ weekly
Standups & check-ins
Sprint output review. Daily on time-critical work.
~ monthly
Honest performance report
What worked. What didn't. What's getting fixed.
~ quarterly
Strategy recalibration
Roadmap re-pitch. Scope review. Direction reset.
~ why a freelance studio works
We treat briefs like one-off problems. Not staff roles.
Five claims that explain how the studio works. Same outcomes as an agency. A fraction of the bloat.
i.~ senior
Senior on every brief.
The strategist who pitched is the operator on the work. No bait. No switch.
ii.~ matched
The pod fits this brief.
Assembled around the problem. Not retrofitted to who's on bench.
iii.~ honest
Pay for the work.
Budgets map to outputs, specialists, and timeline. Bench time and offices are stripped.
iv.~ deep
A bench years in the making.
OOH placement teams, AR engineers, performance buyers, creators, editors, event producers. Convened by need. Not recruited per brief.
v.~ accountable
Reporting belongs to you.
Honest monthly reports. The wrong specialist is swapped before the wrong work ships.
Numbers that moved.
0%
CAC reduction
KLB Komaki
0×
Traffic growth
Leverage Edu
0+
Institutions onboarded
NICE Telemed
0
Marketplaces parallel
Amazon · Flipkart · Shopify · eBay
0
Fraud incidents
Post-DMS launch
~ a side-by-side look
Studio. Not agency.
Un-herd Studio
Typical Agency
Senior on every brief.
+60 pts
Typical agency
25%
85%
Un-herd
Fees that reach your work.
+35 pts
Typical agency
50%
85%
Un-herd
Specialists picked for this brief.
+70 pts
Typical agency
30%
100%
Un-herd
Right to decline a misfit brief.
+90 pts
Typical agency
10%
100%
Un-herd
A verified bench across seven disciplines.
+60 pts
Typical agency
40%
100%
Un-herd
~ a note from the founders
We're Astha, Shubham, and Tanisha.
Three founders. One brief at a time.
We started Un-herd because the people who pitched the work were rarely the people who ran it. The strategist on the deck vanished by week two. The juniors took over. The fees stayed the same.
So we shaped a studio where the pitch and the work are the same hands. Where pillar leads are operators, not titles. Where the bench convenes for the brief and disbands when it ships.
Across the founders and the pillar leads, we've built institutional pipelines, cut CAC by 75%, scaled traffic 100×, run 4 marketplaces in parallel, shipped AR for Oreo and Netflix, branded DMRC and railway stations, and produced events for Exotel, Eicher, and Microtek. Different briefs. Same studio.
If you're shipping something specific, and the brief doesn't fit one of the boxes most agencies sell, let's talk.
3000+ assets shipped · 100+ institutional accounts · 100× traffic on select engagements · seven pillars, one pod per brief
Yours,
Astha, Shubham & Tanisha
~ Excerpt · brief 07 · KLB Komaki
"The brief didn't want a deck. It wanted a team that ships."
~ Excerpt · brief 14 · Leverage Edu
"If your homepage needs sixty words to explain what you do, you don't know what you do."
~ Excerpt · brief 02 · NICE Telemed
"Cut the adjectives. Keep the verbs."
~ start a conversation
Built something specific?
We work better when the brief is. Tell us what you're shipping. We come back with a pod, a scope, and a number that moves.
~ email
hello@un-herd.pro
~ location
Gurugram, India